MAM
Salman Khan appointed brand ambassador of Suzuki Motorcycle
MUMBAI: Suzuki Motorcycle India has appointed Salman Khan as its first brand ambassador for India.
Khan will spearhead the company‘s above-the-line and below-the-line initiatives. Said Suzuki Motorcycle India national marketing head Anu Anamika, “It was important to find a human face who can best portray and project our brand and product promise. Salman Khan is a passionate biker and a discerning brand endorser. We also find broad synergy in his social initiatives such as ‘Being Human‘.”
The first campaign featuring Khan will be based on the recently launched mass market motorcycle, Hayate, that will hit the market shortly.
By 2013, Suzuki Motorcyle plans to increase its annual capacity from the current 360,000 units to 540,000 units while doubling the sales and service network in the next two years.
It is also expected to set up a second plant in Haryana at a cost of Rs 20 billion with a capacity for 2 million units. The plant will start its operations in 2014.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
