MAM
Sakshar Media bags PR & marketing mandate for Alniche Lifesciences
NEW DELHI: Sakshar Media has won the PR and marketing mandate for Alniche Lifesciences. It will supervise an integrated communications mandate covering brand and corporate communications for Alniche Lifesciences. Furthermore, to handling content creation, media relations, and marketing, Sakshar Media will also be liable for communications strategy, launch campaigns, and industry leadership positioning.
Alniche Lifesciences is a growing pharma company based out of New Delhi serving patients and the medical fraternity by offering specialized, high-quality, effective, affordable medicines and wellness products. It has carved a firm position for itself in the Indian pharma market.
Sakshar Media founder-director Puneet Kumar said “Sakshar has a strong legacy in the Pharma industry and we are truly honoured to have been awarded this responsibility. Sakshar was looking for out-of-the-box thinking, beyond the conventional PR route and our blended approach based on insights, struck the right chord.
Alniche Lifesciences founder and MD Girish Arora said “We are pleased to appoint Sakshar Media as our PR consultancy to impart our vision and spearhead Alniche Lifesciences in the arena of pharmaceuticals. We are confident that the team’s experience in managing alike mandates for other industry bodies and clients in the pharma and health space helps them understand the mechanics of this sector and thus adopt a communications strategy for us. We look forward to a productive alliance with team Sakshar media.”
