Ad Campaigns
Saif and Sara Ali Khan team up in ACKO’s car insurance campaign
Mumbai: To break away from the conventional way of buying insurance, the dynamic father-daughter duo Saif Ali Khan and Sara Ali Khan join forces with India’s leading direct-to-consumer insurer ACKO to unveil its latest campaign.
In collaboration with Leo Burnett, the campaign aims to debunk traditional consumer beliefs surrounding motor insurance. Through the series of ad films, Saif and Sara Ali Khan portray an engaging contrast between a millennial and a Gen X mindset when it comes to insurance decision-making.
With their fresh and entertaining approach, the ads encourage viewers not just to embrace new-age methods of purchasing insurance but also to benefit from the ease and convenience of picking insurance from ACKO. The films also educate customers about the numerous benefits offered by ACKO. These include substantial savings on new car insurance, hassle-free claim settlement via the ACKO app, the freedom to choose preferred garages for car repairs, cashless settlement for predictable repairs, real-time repair updates, and convenient car-renewal options. The campaign also emphasises the much-understated importance of purchasing insurance directly from the insurer with the potential to save up to Rs 36,000 on premiums.
ACKO senior director of marketing Nitin Khanna says, “Research told us that people have partial awareness about ACKO’s car insurance offerings, especially around our new car insurance product and claims experience. This can be a hurdle for some customers trying to choose ACKO. Through this campaign, we attempt to bring to life all the benefits that a consumer stands to get across the insurance journey with ACKO – during purchase, post-purchase, and claims. We believe that with the bouquet of digital-first benefits and experience that ACKO offers, customers do not need to look beyond ACKO for their car insurance needs, and this campaign will nudge them to reconsider their current insurance buying habits.”
“We are delighted to have Saif Ali Khan and Sara Ali Khan join us for this campaign. The authentic bond and chemistry between this real-life father-daughter duo bring a unique charm and freshness to this campaign, which also makes the films highly enjoyable,” he added.
Leo Burnett National Creative Director Vikram Pandey said, “Auto insurance from ACKO is loaded with some of the most amazing features. All we had to do was to demonstrate them. We found interesting casting in Saif and Sara, and the campaign just came together effortlessly. Bringing alive the unexplored chemistry of this father-daughter duo was more fun than we had imagined.”
The ad films will premiere on July 27 and will be promoted on television, social media, OTT, and digital platforms. The chosen platforms align with the tone of the films, ensuring maximum impact and message delivery to the target audience. The media mix for the campaign also includes radio and OOH.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
