MAM
Saif Ali Khan to endorse Wynncom‘s new range
MUMBAI: Wynn Telecom has roped in Saif Ali Khan to endorse their latest line of mobile phones.
Priced between Rs 1,500 and 5000, the new range exhibits a mix of utility, multimedia and QWERTY phones.
Co-founder and chairman of Wynn Telecom Rakesh Malhotra said, “Consumer response to quality Indian brands has been overwhelming in the last 12 months which has encouraged well entrenched and reputed consumer brands like us to make significant investments in this space to secure long term leadership in this domain.”
Utility phones come with a high efficiency battery and multiple language support. The multimedia range has a camera, video player, wireless FM and expandable memory. The Y-50 Qwerty Phone comes with features such as pre-loaded AIO messenger, social networking applications and multimedia.
Co-founder and MD Wynn Telecom Mr Arvind RVohra said, “Wynncom will strive to make its products available to Indian consumers not only in the cities but in the hinterland of the country. We are committed to be amongst the top 3 Indian brands before the end of this financial year.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
