MAM
Sahil International ropes in Hrithik Roshan as the brand ambassador for Ground Zero
MUMBAI: Sahil International, the exclusive and authorised importer and distributor of all Ground Zero products in India, has signed up Hrithik Roshan to endorse their brand of hi-end car entertainment products in India.
Ground Zero is into the car audio, accessories and mobile entertainment segment.
“Hrithik Roshan was the obvious choice as our brand ambassador. He truly reflects the classy, hi-end charismatic persona of the brand Ground Zero. He is a true embodiment of the brand’s philosophy and we are thrilled to have him on-board”, Sahil International MD and the Indian representative for Ground Zero Sahil Sani said.
Roshan said, “Ground Zero is all about superior sound quality with focus on the customers, like no other brands. I am proud to represent Ground Zero, a brand that is futuristic and boasts of high-quality German technology. My love for music and the brand’s vision together will be a mutually rewarding collaboration.”
Sahil International has planned a 360 degree marketing campaign with Hrithik Roshan to expand Ground Zero’s consumer base in India.
