MAM
SaharaOne unveils contest on upcoming thriller ‘Kohinoor’
MUMBAI: SaharaOne Television has launched Kohinoor Dekho Kohinoor Parkho contest as part of the promotional activities for its upcoming big ticket thriller Kohinoor.
The contest offers viewers an interactive viewing experience and grand prizes up for grabs, states an official release.
The lucky winner will be offered a trip to London to check out the real Kohinoor. The other 200 winners will win themselves exquisite diamonds. The contest spans from 5 – 8 September 10 pm on all days.
Kohinoor Dekho Kohinoor Parkho will have all the questions related to the show Kohinoor. All that a viewer has to do is watch Episodes 1 to 4, Monday to Thursday (5 to 8 September) at 10 pm, and answer one simple question a day.
Those who answer at least three of the four questions correctly could stand to win a trip for two to London to actually check out the Kohinoor there! And 200 other winners will win themselves exquisite diamonds. The viewers need to get three correct answers out of four, which will be asked at the end of the show. This contest will also be promoted through Radio, Air Sahara, Internet, and Road shows, the release adds.
Says Sahara One COO Purnendu Bose, “The contest is an extension of our innovative marketing campaign around the Kohinoor diamond, which had intrigued one and all to check out the Kohinoor. Now, Kohinoor Dekho Kohinoor Parkho will take that intrigue to its logical conclusion by offering a lucky winner a chance to go and actually check out the Kohinoor in London. This contest underlines our emphasis on innovation — not just with programming but with all our marketing initiatives. We are confident our mega suspense thriller Kohinoor will provide engrossing entertainment to the entire family.””
Starting 5 September, Kohinoor will run Monday to Thursday at 10 pm.
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Havas Media Network India names Archana Aggarwal chief growth officer
The appointment comes as the network accelerates its integrated, data-led push across one of its top ten global markets.
MUMBAI: Havas Media Network India is moving fast, and it wants someone who can move faster.
The network has appointed Archana Aggarwal as chief growth officer, tasking her with driving the new business agenda and deepening client partnerships across Havas Media, PivotRoots, Havas Play and Arena Media. Based in Gurugram, she will report to Mohit Joshi, chief executive of Havas Media Network India.
Aggarwal arrives with more than two decades of media and marketing experience, most recently as vice-president of media at Airtel, where she led integrated media strategies tied to shifting consumer behaviour and business outcomes. Before that, she worked across some of the world’s most demanding marketing accounts, including P&G, Unilever, L’Oréal, Coca-Cola, the Diamond Trading Corporation and Airtel, spanning FMCG, telecom and the broader marketing ecosystem. She is noted for her command of emerging platforms, including connected TV, AI and the metaverse.
Rana Barua, group chief executive of Havas India, South-East Asia and North Asia, framed the hire as timely. “India continues to be a critical market for Havas globally and is among our top ten markets worldwide,” he said, noting strong momentum across the network’s integrated model and growing client partnerships. “Archana’s appointment comes at a pivotal time as we continue to scale our capabilities and accelerate growth.”
Joshi was equally direct. “Her deep understanding of consumer behaviour and proven ability to translate insights into business outcomes will be instrumental as we continue to scale our integrated, data-led capabilities across agencies,” he said.
Havas Media Network India currently serves more than 100 clients and employs over 1,000 professionals across Gurugram, Mumbai and Bengaluru. The network’s growth engine runs on Converged.AI, its proprietary operating system that brings together data, technology and human insight under the global vision of “Growth Powered by Desire.”
Aggarwal, for her part, called the opportunity compelling. “The chance to drive growth across a diverse and integrated ecosystem is exciting,” she said. “I look forward to working with the teams to deliver meaningful impact for clients.”
In a market where media fragmentation is accelerating and clients are demanding cleaner proof of return, Havas has hired someone who has sat on both sides of the table. That, in itself, is a statement of intent.
