MAM
Sahara to sponsor Indian women’s cricket team for 3 years
MUMBAI: While the boys in blue are slugging it out in the field against Pakistan, the girls are getting their act together. The Women’s cricket World Cup, which kicks start in South Africa on 21 March, will see eight countries participating: India, South Africa, Sri Lanka, Ireland, Australia, New Zealand, England and West Indies.
Sahara India Pariwar today announced that they would officially sponsor the Indian Woman’s cricket team for the next three years. Present at the announcement were Sahara deputy director Uttam Kumaar Bose, Women’s Cricket Association of India Hon. Secretary Shughangi Kuklarni, Indian Women’s cricket team brand ambassador Mandira Bedi and Percept D Mark COO Devraj Sanyal.
Bose said, “Sahara has always been associated with various sports in the country and we believe that our association with the Indian Woman’s Cricket team will be instrumental in enhancing the popularity of the sport in India. I wish the team the best in their bid for the upcoming World Cup.”
The Indian Woman’s Cricket team has put up excellent performances in the recent past with three consecutive victories over World Champions New Zealand in 2003 and West Indies and Sri Lanka in 2004.
Kulkarni on the other hand said, “We welcome Sahara’s association with the Indian women’s cricket team. I am certain that this partnership will go a long way and that Sahara’s involvement with the team will be an enduring one.”
Indian Woman’s Cricket team captain Mithali Raj said, “Our team is looking forward to the World Cup challenge and considering the recent performance of our players, I am confident that we will bring laurels to the country. The support from Sahara will prove to be a definite morale booster, especially since it precedes this major event.”
“Corporate India should turn its smiles and the finances to women’s cricket, which holds immense potential not just for the sport but also for its patrons. Percept D Mark believes that “Cricktainment” is all set to add a feather to its cap and transform the way cricket has perceived,” Sanyal said.
Sanyal added that the next 12 – 15 months, the company would develop the road map that would take women’s cricket to the next level.
Prior to this, Sahara had sponsored the 2002 Women’s World Cup, which was held in England.
The Indian Woman’s Cricket team comprises Mithali Raj (captain), Anjum Chopra, Neetu David, Deepa Marathe, Arundhati Kirkire, Hemlata Kala, Kareena Jain, Amita Sharma, Jhilmil Goswami, Reema Malhotra, Rumila Dhar, Jaya Sharma and Nashin Alkadir. With Sanya Mirza and Anju George making a mark in their respective sports, it remains to be seen, which one of these will be the golden gal on the block from the cricket field!
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
