MAM
Sahara One’s ad rate hike comes amid signs of slowdown
MUMBAI: Sahara One, the Hindi general entertainment channel from the Sahara One Media and Entertainment stable, has announced a 30 per cent ad rate hike effective 1 September.
“The channel‘s consistent rise in GRPs and relative channel shares for the past couple of months powered by fresh programming initiatives and an aggressive distribution drive has placed it neck to neck with its closest competitor Star One,” Aidem Ventures said today.
Sahara One‘s share is just 2.9 per cent in the Hindi general entertainment channel space with 36 GRPs (gross rating points), TAM data for the week ended 13 August shows.
Aidem Ventures, which handles the ad sales of the channel, believes that a rate hike for the channel is due.
“The channel has been consistently experimenting with its programming. The idea is to offer a healthy dose of drama, comedy, mythology, and fiction based shows to our viewers. The channel management has been proactively working towards presenting a wholesome family entertainment mix. New shows like Jai Jai Jai Bajrangbali and Kahani Chandrakanta Ki have been received very well by audiences attracting existing and lapsed advertisers,” said Aidem Ventures business head – Broadcast Media (Entertainment) Gunjan Rege Karkera.
Sahara One recently launched a daily soap, Neem Neem Shahad Shahad, and is soon going to unveil their new slate of programmes.
The rate hike announcement comes at a time when the industry is heading for a slowdown.
“Sahara One will find it difficult to implement a 30 per cent rate hike. The fiscal first-quarter results of several media companies have indicated a slowdown,” said a senior media buying executive on condition of anonymity.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
