MAM
Sahara One Motion Pics rolls out video website for ‘Home Delivery’
MUMBAI: Sahara One Motion Pictures, has launched India’s first video website for its forthcoming movie, Home Delivery.
The entire cast of the film – including Vivek Oberoi, Boman Irani, Mahima Choudhary, Ayesha Takia, Saurabh Shukla and Tiku Talsania have shot especially for the website.
Directed by Sujoy Gosh, Home Delivery is the entertaining story of how it takes just a single day to change a person’s outlook on life forever.
Sahara One Motion Pictures chief operating officer, Sandeep Bhargava said, “It is a matter of great pride for us to have launched the nation’s first video website. We commissioned Hungama-IndiaFM to script and direct the interactive elements of the website. www.homedeliverythefilm.com will provide visitors an extremely engaging and interactive online experience.”
“As the user clicks, he is welcomed by the pizza delivery man played by the versatile Boman Irani, who takes the user on a virtual tour to meet the characters in their individual settings, at their personal best – interacting with the users through dialogue and actions,” he added.
“The interactive experience through video should help users remain on the site for longer. The longer they stay, the more connected they become with the movie, and the higher the probability that they’ll go out
to see Home Delivery when it is released,” said Sahara One Motion Pictures marketing head, Priti Shahani.
www.homedeliverythefilm.com offers optimum levels of surfing pleasure for all kinds of internet connections. It has both — a high-resolution broadband version and a lower resolution HTML version.
Speaking on the inspiration behind this unique venture, Shahani added, “We were looking for innovative means to promote the movie online, and wanted something that was totally new to India. We particularly wanted to break the mould followed by the industry as we believed that technology offers tremendous and as yet under-utilised scope for film promotions.”
Explaining that the concept is definitely a benchmark when it comes to movie websites, Shahani said, “The longer users stay on the site, the more connected they become with the movie, and the higher the probability that they’ll go out to see the feature film when it is released.”
Hungama.com creative director, Carlton D’Silva said, “Sahara One Motion Pictures required a website to compliment the film. Creating a video website was an apt way to promote the film as people can relate to each character and get a feel of their mannerisms. At the same time users could have a little fun while they are surfing.”
“As technology evolves and connectivity becomes more accessible, video websites will become the trend of the next few years. More brands and producers will look at doing the same, as the quality of interaction would be greater and the results better,” he added.
Brands
Ujjwal Jain steps down from PhonePe’s Share.Market to start new chapter
Founder behind WealthDesk and OpenQ exits after decade-long fintech journey
BENGALURU: Ujjwal Jain, the entrepreneur behind platforms such as WealthDesk and OpenQ, has stepped down from his role as chief executive of Share.Market, the investing platform backed by PhonePe, marking the end of a decade-long journey in India’s capital markets space.
In a reflective note, Jain described his journey from launching WealthDesk in 2016 to building a broader ecosystem that eventually became part of PhonePe. Over the years, his ventures focused on bringing data-driven investing tools and model portfolios closer to retail investors, a space that has seen rapid evolution alongside the rise of discount broking.
WealthDesk introduced curated “WealthBaskets” to simplify portfolio investing, while OpenQ expanded access to quantitative research and analytics. Both platforms were later acquired by PhonePe, forming the backbone of Share.Market, which Jain helped scale as a mass-market investing product.
Calling the experience “brutal” yet deeply fulfilling, Jain credited colleagues, investors and industry partners for shaping the journey, highlighting the role of the PhonePe team in building Share.Market into a large-scale platform.
His exit comes at a time when artificial intelligence is beginning to reshape financial services globally. Jain indicated that his next move will focus on this shift, hinting at a renewed push into the intersection of AI and capital markets.
Prior to his entrepreneurial stint, Jain worked with MSCI Inc. on index products and technology, and with D. E. Shaw India Financial Services in algorithmic trading and high-frequency systems.
While he has not disclosed specifics of his next venture, Jain framed the move not as a departure but a reset, signalling that his next chapter will aim to tackle even larger challenges in India’s evolving investment landscape.
With one chapter closed and another underway, the focus now shifts to what Jain builds next in an increasingly AI-first financial world.
