MAM
Sahara in Rs 400 mn sponsorship deal with Hockey India
MUMBAI: Business conglomerate Sahara India, which has interests in finance, real estate and media, has renewed its sponsorship deal with Hockey India, the governing body of hockey in India, for five years running through to 2017.
While the exact sponsorship fee was not revealed, Sahara has said that the sponsorship amount is 170 per cent higher than what it was forking out currently.
HI was getting Rs 30 million annually in sponsorship fee since 2009, which works out to roughly Rs 80 million for the current deal. Sahara‘s total payout for the five-year cycle will work out to Rs 400 million.
The development comes in the wake of Sahara pulling out of the Indian cricket team‘s sponsorship as well as IPL franchise Pune Warriors India. While, the company has sent positive signals as far as participating in the IPL is concerned, it has ruled out the possibility of sponsoring the Indian cricket team for which it was paying Rs 33 million per match.
Speaking on renewing hockey sponsorship, Sahara India Pariwar chairman Subroto Roy Sahara said, “It is our national game and we are proud to be associated with this game and are elated to continue our patronage and support for the game. We will achieve greater laurels and success in the sport of hockey in the coming years and Sahara India Pariwar is committed to the development of sport at all levels.”
Sahara has been the official sponsor of the Indian Hockey Team (Senior and Junior Hockey Teams) since 2003. The company had also joined hands with hockey‘s world governing body Federation Internationale De Hockey (FIH) in 2004 to become the fourth global Partner of the federation for a period of three years.
In addition to this hockey, Sahara has adopted Indian Boxing, Wrestling, Archery, Shooting, Track & Field and Tennis covering support of a total of 95 sportsmen in these six games who are potential medal winners, until after London Olympics 2012.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
