Ad Campaigns
Saffolalife creates awareness drive to #ProtectHerHeart
MUMBAI: On World Heart Day, Saffolalife urged several couples along with Shilpa Shetty Kundra and Raj Kundra to participate in a morning walk together. This first-of-its-kind event was to create awareness of women’s heart health in India. A study has shown that two out of four Indian women are at risk of heart problems due to increasing weight. The morning walk on Carter Road set the tone for a new movement as the couples then pledged to walk together daily for 30 minutes as a simple yet valuable step to #ProtectHerHeart.
The organisers also devised a unique weight-heart test, that helps assess the impact of fitness levels on your heart health. Accessible on www.saffolalife.com, the test helps understand the impact of your weight on your heart.
Shilpa Shetty Kundra said, “As women, we tend to overlook our health while caring for our families. I was surprised to learn that two out of four Indian women are at risk of heart problems due to increasing weight. We are concerned about putting on weight, but don’t realise how it’s taking a toll on our hearts. This World Heart Day, I am grateful that Saffolalife is encouraging all of us to start going for a daily 30-minute walk as a beginning towards protecting our hearts.”
Best Deal TV CEO and co-founder Raj Kundra added, “It’s the small things that make a difference. If we make time to walk together daily for 30 minutes, it’ll go a long way in protecting our hearts. Moreover, it’s a great way to get some much-needed we-time into our busy lives! Just like Shilpa and I, we hope you also take the pledge to walk together and care for your heart health.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
