Ad Campaigns
Saffolalife creates awareness drive to #ProtectHerHeart
MUMBAI: On World Heart Day, Saffolalife urged several couples along with Shilpa Shetty Kundra and Raj Kundra to participate in a morning walk together. This first-of-its-kind event was to create awareness of women’s heart health in India. A study has shown that two out of four Indian women are at risk of heart problems due to increasing weight. The morning walk on Carter Road set the tone for a new movement as the couples then pledged to walk together daily for 30 minutes as a simple yet valuable step to #ProtectHerHeart.
The organisers also devised a unique weight-heart test, that helps assess the impact of fitness levels on your heart health. Accessible on www.saffolalife.com, the test helps understand the impact of your weight on your heart.
Shilpa Shetty Kundra said, “As women, we tend to overlook our health while caring for our families. I was surprised to learn that two out of four Indian women are at risk of heart problems due to increasing weight. We are concerned about putting on weight, but don’t realise how it’s taking a toll on our hearts. This World Heart Day, I am grateful that Saffolalife is encouraging all of us to start going for a daily 30-minute walk as a beginning towards protecting our hearts.”
Best Deal TV CEO and co-founder Raj Kundra added, “It’s the small things that make a difference. If we make time to walk together daily for 30 minutes, it’ll go a long way in protecting our hearts. Moreover, it’s a great way to get some much-needed we-time into our busy lives! Just like Shilpa and I, we hope you also take the pledge to walk together and care for your heart health.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
