MAM
Saffola Soya celebrates Poila Boishakh with an interactive activation
Mumbai: Kicking off the festive season with a playful twist, Saffola Soya from the house of Marico Ltd celebrates Poila Boishakh by launching a unique activation in Kolkata. Poila Boishakh is a vibrant celebration marked by the preparation of delectable authentic Bengali dishes. This year, Saffola Soya invited participants from Kolkata to experience the surprising softness of their product through a fun and interactive challenge.
Saffola Soya invited popular Kolkata influencers to test the softness of Saffola Soya Chunks in a blindfold challenge. The influencers were blindfolded and were asked to identify Saffola Soya chunks through their sense of touch. The influencers were caught by surprise when they felt the softness of Saffola Soya Chunk. Following the blindfold challenge, the influencers were introduced to the versatile and protein-rich qualities of Saffola Soya Chunks. They were also invited to curate some of the most relished Poila Boishakh recipes with Saffola Soya Chunks.
The interesting activation was then captured as a film, showcasing the influencers’ reactions and their creative use of soya chunks in traditional Bengali recipes, highlighting the product’s appeal and versatility. This was then amplified further across Instagram.
The range of Bengali delicacies that are associated with Poila Boishakh is every foodie’s dream come true. As Saffola Soya Chunk is one of the most versatile ingredients with the perfect mix of taste and softness it has been popular ever since it was launched in Kolkata. It can be used to make cutlets, koftas, kebabs and a variety of snack dishes for every special festive meal. Saffola encourages you to be mindful of your food consumption with healthy controlled calories. Have a happy festive season!
MAM
Aditya Birla Capital launches LeadHerShip for women founders
Women-to-women mentorship under InFiniTe platform to empower early-stage fintech entrepreneurs with three-month leadership journey.
MUMBAI: Aditya Birla Capital is putting women firmly at the helm with LeadHerShip, a fresh mentorship programme that’s steering early-stage women founders toward smoother sailing in the fintech seas. The diversified financial services company has introduced the women-to-women initiative under its flagship fintech platform InFiniTe. Designed to support and empower early-stage women entrepreneurs in financial services and fintech, LeadHerShip pairs ambitious founders with senior women leaders across Aditya Birla Capital businesses for a focused three-month mentoring journey.
The one-on-one engagements help participating start-ups refine strategic priorities, tackle real-world business challenges and build scalable, market-ready solutions. In return, Aditya Birla Capital gains early visibility into emerging trends and innovation-led models.
LeadHerShip deepens the Incubate pillar of InFiniTe, which follows a ‘problem-to-partner’ approach. The platform has already engaged over 200 fintechs and implemented around 60 proof-of-concepts across digital lending, customer experience, data analytics and risk management.
The programme is being rolled out in collaboration with B-Fair Labs, which will handle design, progress tracking and outcome measurement for a structured, impact-led incubation journey.
Aditya Birla Capital Limited managing director & chief executive officer Vishakha Mulye said, “LeadHerShip reflects our commitment to building a more inclusive, future-ready and innovation-led ecosystem. By bringing together leadership experience and entrepreneurial ambition, it creates a powerful exchange of ideas and helps shape the next generation of women leaders in financial services.”
In an industry where women’s representation in leadership still lags despite growing pipelines of women-led start-ups, LeadHerShip offers a practical bridge. It turns mentorship into momentum giving founders the navigation tools they need while letting Aditya Birla Capital spot the next wave of inclusive innovation. For women entrepreneurs charting their course in fintech, this ship just came in with a strong tailwind.
