Ad Campaigns
Saffola Munchiez presents Indian Crunch League for snack fans
Mumbai: Marico Ltd, one of India’s leading FMCG companies, has announced the Indian Crunch League by Saffola Munchiez, a tasty yet healthy snacking range. Through this campaign, Saffola Munchiez aims to leverage the current cricket fever and engage consumers in an interactive contest of virtually crunching its crunchiest Ragi Chips.
The Indian Crunch League will be led by seven city teams each represented by local celebrity captains. Participants can enroll and compete for their favourite team by simply activating the Crunch-O-Meter filter on their smartphones. The objective of the contest is to catch as many crunchy Saffola Munchiez Ragi Chips as possible which contributes to the overall points for their respective cities and individual leaderboards. Individuals collecting the maximum number of Crunch will stand a chance to win Gift vouchers up to Rs 25 lakhs.
Amplifying the scale of Indian Crunch League, Saffola Munchiez has collaborated with some of the most eminent celebrities and influencers across the country. The Indian Crunch League was kick started by renowned hero host Rannvijay Singha, who invited the audience to jump on a guilt free snacking trend and participate in a fun and engaging experience.
This was followed by an announcement of seven captains representing different regions across the country-
Nikhil Chinapa for Bangalore Crackerz
Speaking about the challenge, Marico Ltd COO-India & CEO – New Business Sanjay Mishra said, “ As a leading player in the snacking category, Saffola has been known to constantly push the envelope when it comes to innovation. This unique gamified experience is a testament of the same. The Indian Crunch League offers a perfect opportunity for snack lovers / enthusiasts to showcase their skills and win exciting prizes. Through this campaign, we aim to build an impeccable brand affinity among our audience and engage with them on a regular basis.
We have thoughtfully timed this campaign during the cricket season in the country, as this is when consumers tend to binge on unhealthy snacks. With Saffola Munchiez we want to introduce the concept of conscious indulgence, wherein the consumers can savour one of the crunchiest and tastiest snacks, completely guilt-free.”
Magnifying the reach of the campaign, the brand is geared to soon reveal its next set of celebrity Impact Players.
Amidst the thrilling and anxious moments of the cricket season, consumers may crave for something more satisfying to fuel the enthusiasm. Through this campaign, Saffola aims to strike a chord with consumers by catering to their snacking desires with its crunchiest Saffola Munchiez made of Ragi Chips and Roasted Makhana, perfect for carefree indulgence. The campaign is dedicated to fulfilling the country’s snacking needs in a quirky manner.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
