MAM
‘Safer For Each Other 2.0’: Uber reassures riders of safety
NEW DELHI: Uber has launched the second-leg of its marketing campaign, ‘Safer For Each Other 2.0,’ to reassure riders of various precautionary measures it is undertaking for rider and driver safety, including in-car partitions and frequent disinfection of vehicles.
Uber has already installed safety screens in 81,000 autos across more than 20 cities and in 42,000 cars across seven cities. These high quality safety partitions are being installed just behind the driver’s seat and will act as an additional physical barrier between drivers and riders, facilitating social distancing while on a trip and help restrict contact.
Through ‘Safer For Each Other 2.0,’ Uber aims to make its partitions a tangible marker of safety in autos and cars. By sitting on the opposite sides of the safety screen, both riders and drivers are helping keep themselves #SaferForEachOther. The 360-degree campaign amplification plan will leverage print, radio, digital, social media, and other channels to ensure widespread awareness about Uber’s safety standards.
Uber marketing director, India SA & APAC rides brand marketing Sanjay Gupta, said, “At Uber, we are constantly defining transportation safety standards. The campaign salutes the human spirit & ability to move forward amidst crisis. As a brand that is reimagining how people move forward safely, the campaign highlights the importance of safety screens in maintaining physical distancing, while keeping riders & drivers connected on the common goal of keeping each other safer.”
Over the past few months, Uber has announced various features and policies to help riders and driver partners feel safer. It has launched a comprehensive set of safety measures such as the pre-trip mask verification selfies for drivers and riders, mandatory driver education around Covid2019 related safety protocols, and an updated cancellation policy.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
