Ad Campaigns
Safed Detergent launches new campaign this Independence Day
MUMBAI: Safed Detergent from Shantinath Detergents Private Ltd marks this Independence Day with a heartwarming campaign film released on 12 Aug’25 that revives the forgotten purity of Safed. In a middle-class home, a kid asks what to wear for his school’s fancy dress competition. While his parents suggest modern heroes, his grandfather steps in with a simple white chadar and a reminder of what Safed once stood for.
He recalls how Safed bowed an empire, won us freedom, became a symbol of peace, and showed the path of truth. But somewhere along the way, we forgot the safed in our hearts.
Safed becomes more than fabric; it’s an emblem of unity, truth, and courage. “With this campaign, we wanted to remind people that the true spirit of freedom lives in keeping our hearts as pure as the Safed we wear,” said Shantinath Detergents Pvt Ltd director Ritum Jain. “Just as Safed keeps clothes spotless, we must keep our nation’s conscience unstained.” And hence we say “· Jab Dil Mein Ho Safed, To Saare Jahan Se Achha Desh.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
