MAM
Sachin Tendulkar announces ‘Cricket Carnival’ at Smaaash, India
BENGALURU: Smaaash Entertainment Pvt. Ltd., launched the Smaaash Sachin Virat Cricket Carnival in association with its brand ambassador Sachin Tendulkar at its new outlet at the DLF Mall of India, Noida. Smaaash is a world-class sports-centric immersive and interactiv entertainment center that offers unmatched range of games – covering sports like cricket, football, ten-pinbowling besides a superlative virtual-reality experience. The launch of Smaaash Noida also commemorates the launch of Mighty Small Café & Bar in NCR. Mighty Small at Smaaash is the new concept café being launched at all Smaaash properties across the country.
The ‘Smaaash Sachin Virat Cricket Carnival’is presented by legendary cricket icons Sachin Tendulkar and Virat Kohli, who are associated with Smaaash – India’s leading sports and entertainment zone. The carnival with nationwide presence is designed to be a fun-filled cricket tournament that will bring together 2000 teams across the nation to compete against each other. The tournament will be played across five Smaaash centers and the finals will be held in Mumbai. The highlight of this tournament will be the grand finale where the prizes will be awarded by both the cricket luminaries, Sachin Tendulkar and Virat Kohli, at a glittering event in Mumbai.
Brain child of the multi-faceted entrepreneur Shripal Morakhia, Smaaash combines the best of sports, music and dining into a highly immersive, interactive, innovative and involved entertainment experience. At the launch of the ‘Smaaash Sachin Virat Cricket Carnival’, the founder said, “Smaaash is the only brand that has the support of two cricketing legends – Sachin and Virat. The glorious presence of these stalwarts will surely make the this carnival an event to remember for cricket enthusiasts all over the country.”
Sachin Tendulkar, the brand ambassador of Smaaash addressed his fans at the launch event and said: “The exciting and unique concept of Smaaash provides the avenue to enjoy the pleasures of life. With the kind of stressful lives we lead, it’s imperative to play sports and relax our minds. This Cricket Carnival is designed to bring the excitement of real sports into your lives with incredible precision, modern equipment and real life experience. I look forward to this tournament connecting cricket lovers from across the country.”
On the other hand, Virat Kohli, Smaaash Youth Icon, added: “All that cricket lovers want is entertainment. Not a war or a fight. This Cricket Carnival is a larger-than-life sports festival that will be a perfect platform for all cricket enthusiasts to showcase their skills. The aim of this fun fiesta is to engage youth in thrilling activities and social interaction with their peers. Of course, the pulsating energy of a real-like cricket pitch will make this tournament a memorable experience for all. I am so excited to be a part of this one-of-its-kind cricket fest.”
The legendary sportstar Sachin Tendulkar has been an integral part of the Smaaash family since its inception in 2012. In his own words, “The advanced simulators at Smaaash are fascinating and are very close to the real match experience.” On the other hand, one of the world’s leading batsmen, Virat Kohli was signed as the Smaaash Youth Icon in early 2015. Thus Smaaash is the only brand that has the support of two cricketing legends, and the glorious presence of these stalwarts will surely make the Smaaash Cricket Carnival an event to remember for cricket enthusiasts all over the country.
Cricket lovers can start registering their entries for the tournament that will be conducted across Smaaash centers, in Mumbai, Gurgaon, Noida, Bangalore and Hyderabad. Each six member team will play in the Smaaash cricket lanes and face a selected bowling line up. The Smaaash Sachin Virat Cricket Carnival will have five Categories- Under 16 (School), Under-25 (College), Open, Corporate and Women’s Category. The Open Category winners from each city will be eligible to come to Mumbai and will face off as Team Sachin and Team Virat.
This tournament will be played at Smaaash’s one-of-its-kind 360-degree cricket simulator at each center where cricketing legends like Shane Warne, Wasim Akram, Kieron Pollard, Sachin Tendulkar and many others bowl to you.
The precise technology of Smaaash Cricket not only replicates the bowler’s action perfectly, but also the cricket simulator is the only one of its kind which can bowl spin and swing balls with variations of line and length. The laser tracking and the high-tech cameras track every move and even offer replays and wagon wheels of the score.
Thus cricketing teams, who’re used to playing in apartment compounds and neighbourhood parks, will now get the experience of playing at the packed Lord’s stadium.
There is a nominal registration fee and the interested teams can register on the official website of Smaaash i.ewww.smaaash.in. The registration process will begin on May 20th, 2016 at all five Smaaash centres. The winners across categories can take home the Smaaash Sachin Virat Cricket Carnival Cup along with memories of being mentored by a legend. That’s not all, the national winner and runner-up in the Open category will get Rs. 5 lakhs and Rs.3 lakhs respectively.
This is a press release.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
