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Sachin, Fardeen & Kareena together in new Pepsi ad
NEW DELHI: With the India v/s New Zealand Series a fortnight away and an exciting One-Day triangular with Australia on the cards, Pepsi today unveiled its new cricket and festive season TV campaign.
The first ad in the campaign breaks with a 35-seconder and is centered around the most popular cricketing icon of the country – Sachin Tendulkar with two top Bollywood heartthrobs – Fardeen Khan and Kareena Kapoor. Conceptualised by Pepsi’s ad agency JWT, the ad has been directed by ad man Sunhill Sippy.
Pepsi Foods Pvt. Ltd. Executive Director (Marketing) Shashi Kalathil said, “Its wonderful to see Sachin and two of our hottest stars finding a perfectly chilled Pepsi completely irresistible, even if it is not their own. The new commercial seeks to combine imagery from the successful “What’s there” summer campaign with a more topical cricketing angle very much in the “Yeh Dil Maange More” brand construct.
Pepsi’s new ad campaign comes close on the heels of a highly successful “episodic” summer campaign, which featured Kareena Kapoor, Preity Zinta, Saif Ali Khan and Fardeen Khan. The campaign was a runaway success and scored phenomenally.
An official release says that the new festive season campaign shot inside a lift has the three stars eyeing a chilled Pepsi on a waiter’s tray when luckily for someone the lights in the lift go off for a second. The suspense reaches its peak when the lights come on and a stunned waiter is left with an empty Pepsi bottle on his tray.
It remains to be seen which of the three get their hands on the Pepsi in the end.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
