MAM
Sachin and Sehwag star in new TVC for Boost
NEW DELHI: “Boost is the secret of our energy.” This would now be said by cricket icons Sachin Tendulkar and Virendra Sehwag as they try and busy themselves marooned on an island.
This is the new TVC of GlaxosmithKline’s chocolate malt drink Boost, which goes on air from 27 September.
The innovative and energetic TVC shows the two players marooned but yet dedicated to the sport they enjoy playing. So what if they do not have the appropriate cricket gear? Boost comes to their rescue. A characteristic shot from Tendulkar sends Sehwag chasing the ball (a coconut) while the former busies himself running between the wickets. Several sprints across jungle and swims across ocean later, a still buoyant Sehwag is able to catch the ball and return to Sachin. The two agree that Boost is the secret of their energy.
“Boost as a brand has been strongly associated with energy since the time cricketer Kapil Dev started endorsing it in 1986,” said GlaxoSmithKline Consumer Healthcare Ltd. VP Marketing Leanne Cutts.
In an official statement Cutts said, “The new advertising campaign continues to strengthen the brand’s energy promise. It successfully communicates that Boost with Power Boosters TM provides extraordinary energy.”
Consumer research has shown that the advertisement strongly communicates its message of energy and is highly enjoyable and credible.
Sabal Sekhawat of Big Picture has produced the advertisement, which was shot in Mumbai and Malaysia with J Walter Thompson as the creative agency behind the idea.
The campaign is directed primarily at children and teens and will be seen nationwide on major television channels like Sun, Star, Udaya, Asianet, DD Sports and Sony.
MAM
WPP appoints Mark Taylor as chief people officer in leadership reshuffle
Marie-Claire Barker moves to culture role as Cindy Rose builds new team
MUMBAI: WPP has appointed Mark Taylor as its new chief people officer, bringing in a seasoned HR leader as part of a broader leadership reshuffle under chief executive Cindy Rose, according to media reports.
Taylor succeeds Marie-Claire Barker, who will transition into a specialised role focused on performance and culture, reporting to him. The move is seen as part of WPP’s effort to sharpen its organisational structure and align talent strategy with its transformation agenda.
With more than three decades of experience, Taylor brings a diverse track record across industries including pharmaceuticals, consumer goods, retail and digital entertainment. He most recently served as chief people advisor at The LEGO Group, where he worked closely with top leadership on board and executive appointments, governance and organisational strategy.
Prior to that, he held senior HR leadership roles at Burberry and King, where he played a key role in organisational transformation and integration efforts, including the company’s alignment with Activision Blizzard. Earlier in his career, Taylor also worked with Kimberly-Clark and GlaxoSmithKline.
His cross-sector experience is expected to support WPP’s three-year ‘Elevate 28’ turnaround plan, which focuses on simplifying operations, strengthening capabilities and driving sustainable growth.
The appointment marks the second major leadership hire under Rose in a week. Recently, WPP named Anne-Isabelle Choueiri as chief transformation officer, bringing in additional firepower to execute its strategic overhaul. Choueiri previously held a senior transformation role at Estée Lauder Companies.
The leadership changes signal a clear push by WPP to blend experience with transformation as it navigates a rapidly evolving advertising landscape. With Taylor now steering the people agenda, the company appears focused on ensuring its talent strategy keeps pace with its broader ambitions.
