MAM
Sabic increases in brand value and is ranked among the top 500 global brands
MUMBAI: SABIC’s brand value has increased by 9.3% to US$ 4.33 billion in 2020, according to the independent brand valuation consultancy, Brand Finance. This reflects the growing positive perception of SABIC and its purpose of delivering Chemistry that Matters™ for its customers and other stakeholders.
With the 2020 valuation, SABIC has now entered the list of top 500 global brands. According to Brand Finance, the SABIC brand has grown consistently year on year over the last six years, doubling in value since 2014.
Sami M. Al-Osaimi, Vice President, Corporate Affairs, said: “We believe that the SABIC brand is directly linked to our ambition to become the preferred world leader in chemicals while bringing economic value as well as maintaining our sustainability momentum. The increase in brand value is a result of our clear brand strategy and a coordinated global effort across our businesses and corporate functions to consistently bring our brand to life in everything we do.”
Richard Crookes, Director, Global Brand & Marketing Communications, commented: “Our strong brand valuation bears testimony to our collective efforts within SABIC to work continuously towards a more sustainable way of doing business to drive growth for our customers and other stakeholders. It is a clear confirmation that our purpose ‘Chemistry that Matters™’ and our brand commitments resonate well with our stakeholders.”
In 2019, SABIC launched its first-ever global brand advertising campaign in a strategic effort to raise the company’s awareness, understanding, and engagement with global influencers as a part of its 2025 ambitions. The ongoing campaign shows how SABIC collaborations respond to global challenges with Chemistry that Matters™. Its themes of urbanization, food and water, sustainability and energy efficiency reflect SABIC’s commitment to sustainable innovation and growth.
Moreover, SABIC won three awards last year in recognition of its effective CSR strategy. Ecovadis, a provider of business sustainability ratings, ranked SABIC in the top 1% of best CSR and Sustainability performers. SABIC was also the only chemical company to win the Public Welfare Practice Contribution Award from Yicai Group in China. In addition, SABIC won the Communities & Reputation award at the 2019 NEPIC Industry Awards in the UK.
All of these efforts have contributed to the strength of SABIC as a brand, thereby culminating in the growth of its 2020 brand value. Brand Finance utilizes a bespoke methodology to determine the brand value of a company. Factors considered include stakeholder familiarity and satisfaction and forecasted business performance.
There is also a link to an image from the brand campaign – here: https://app.box.com/s/vrqxs0wclp2ivkjajyh2nksze283hnd6
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
