MAM
Saba Adil gets additional responsibility at Aegon life insurance
MUMBAI: Online insurance company, Aegon Life Insurance, has appointed Saba Adil as the chief operating officer with a mandata to drive the strategic goals and operating plans of the company. Along with this new responsibility, Saba will continue to serve as the chief people officer.
In the new role, Saba will be responsible for creating a differentiated and superior customer experience and will continue reporting to the MD and CEO Vineet Arora.
Arora says, “Her rich experience of over 18+ years in diverse roles including human resources, project management, customer insights and operations will be very relevant and valuable for Aegon Life Insurance. She has led transformational roles in digital innovation; created and launched a well thought business strategy working with a core group of people as well as led a recent project on customer driven innovation. Saba has been a part of the Aegon Life family since inception and we are very delighted to have her in the new role.”
Aegon Life Insurance chief people and operating officer Saba Adil mentions, “Aegon Life, over the years, has established itself as a digital specialist in the Life Insurance sector. We have constantly redefined the space we operate in and have set a clear vision and roadmap for the benefit of our customers. I am excited about this new role and look forward to be a strategic partner as we continue our growth journey.”
Saba joined the company in 2007 as one of the founding members and has since played an important role in creating a powerful culture, aligning the organisation to company values, building a strong employee value proposition, capability building for a future fit organisation and personalised employee experiences.
Aegon Life Insurance Company Limited launched its pan-India operations in July 2008. The company is headquartered in Mumbai serving over 4.4 lakh customers across India.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
