MAM
Sab to launch new brand campaign “Sabka waqt aata hai…”
Mumbai: Multi Screen Media‘s family entertainment channel Sab is launching a new brand campaign with the message, ‘Sabka waqt aata hai, Toh bhaiyo aur behno sab mil-julke raho. Kyunki asli mazaa sabke saath aata hai.‘
The new brand campaign reinforces the brand Sab‘s promise of ‘asli mazaa sabke saath aata hai‘. The earlier legs of the campaign were ‘Asli Mazaa Sab Ke Saath Aata Hai‘, ‘Aur Bhi Asli Mazaa Sab Ke Saath Aata Hai‘, ‘Zindagi ka Matlab toh Apno Se Naata Hai, Asli Mazaa SAB Ke Saath Aata Hai‘, and ‘Ab Bachche Bachche ko bhi Samajh mein Aata Hai, Ki Asli Mazaa SAB ke Saath Aata Hai‘.
Sab EVP and business head Anooj Kapoor said, “The brand films further reinforce the channel brand promise that real fun lies in celebrating life together. The humour and messaging in them is as smoothly interwoven as in our shows. We are confident that these brand films would further strengthen the brand.”
The new brand campaign consists of three films which are funny and entertaining. The storyline for the three campaigns is similar. The Television commercials talks about the comeuppance a bullying character receives after years of having persecuted the underdog. Every dog, after all, has his day, as the saying goes, and it‘s sharply captured by the adage ‘Sab Ka Waqt Aata Hai!‘, the channel said.
The TVCs are conceptualised by Everest Advertising. They have been directed by Abhijit Chaudhary, who is credited for commercials like Happydent, Kurkure, ING and Mastercard.
Ad films-
One of the ad films is about a student who is not very good in Maths and is constantly punished by his teacher. The child grows up to be a doctor and the teacher lands up at his clinic for treatment. The look exchanged between them says it all.
The other script is about two brothers with moustaches, the older one constantly reminding the younger one about the fact that his moustache is longer. One day, the barber accidentally chops his moustache off, putting paid to his vanity and giving his humble brother his day in the sun.
The third ad is about a tyrannical saas who traumatises her timid bahu, only to find that the tables inevitably turn one day, punishing her with her just desserts. Poetic justice can be funny too.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
