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Saavn gets first web series on board with FremantleMedia’s ‘Confessions: It’s Complicated’
MUMBAI: FremantleMedia’s web series Confessions: It’s Complicated is now be available for streaming on Saavn, India’s music streaming platform.
The shows’ episodes on Saavn are narrative audio versions of the Facebook video show. Every week, one episode has been planned to be added on Saavn’ page after its original video airing. A total of ten audio episodes have been commissioned with a runtime of 8 to 10 minutes per episode.
“Confessions: It’s Complicated is a unique digital program tailor-made for millennial audiences,” said Saavn VP marketing Priya Rajesh. “Partnering with Fremantle to sponsor and now stream the show on Saavn will enable us to establish a deeper connection with this core group of listeners, by offering their preferred show on the move.”
The new episodes of the show premieres on Facebook every Monday, Wednesday, and Friday, with special Confessions episodes airing every Saturday.
Adding to this, FremantleMedia India senior VP brand licensing and digital Ron Crasto commented, “We are proud to announce thatConfessions: It’s Complicated is the first web series available on Saavn. After its premiere success, having the show on Saavn will help Confessions reach out to more new listeners, as well as existing fans of the show.”
Confessions: It’s Complicated follows the story of three girls namely Nupur Murthy, Sameera Saxena, and Raka Ghosh who move to Mumbai to pursue their dreams of making it big. The girls set out to explore various aspects of their lives in an overarching coming-of-age narrative.
FremantleMedia claims to have 10 mn views within 40 days of the launch of this web series. The company is also known for producing mega-hit reality shows, including India’s Got Talent and Indian Idol.
MAM
Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
