MAM
Saathiya clocks 7.58 TVR, takes Star Plus to 350 GRPs
MUMBAI: The leading general entertainment channel (GEC) Star Plus is the highest gainer of 50th week (4 December- 10 December) of TAM. The channel grossed 350 GRPs (last week 318).
The channel‘s success can be attributed to its leading fiction show Saathiya Saath Nibhana that has broken its own records and garnered 7.58 TVR. Channel‘s Diya Aur Baati Hum (5.70 TVR), Ek Hazaron Mein Meri Behna Ha (5.22 TVR), Is Pyaar Ko Kya Naam Doon (4.99 TVR) followed the top viewed shows‘ list thus leaving no space for any other channel to be in top four.
Sony Entertainment Channel (Set) saw decrease in viewership and recorded 228 GRPs (last week 240). Its top rated show Bade Achhe Lagte Hain saw a dip in viewership and registered 4.39 TVR slipping to number seven (last week the show was at No. 2 with 5.37 TVR). Set‘s Crime Petrol which was on No. 5 last week, failed to find its position in the top 10 list this week though its oldest property C.I.D gained few points and clocked 4.18 TVR (last week 3.82).
Colors lost 2 GRPs thus not making much difference overall. It collected 225 GRPs (last week 227) in its kitty. Its primetime property, Sasural Simar Ka has recorded its so far highest rating. It clocked 4.65 TVR (last week 3.22) and takes the place in the chart just next to Balika Vadhu which garnered 4.78 TVR (last week 4.58).
Zee TV is stable with 152 GRPs both in this week and last week while Sab TV shed 3 GRPs and clocked 117 GRPs (last week 120).
Imagine TV with 77 GRPs (last week 77), Sahara One with 41 GRPs (last week 37) followed.
Star One which is going off-air on 16th December ended the week with 40 GRPs (last week 39).
Brands
Alpino crosses Rs 100 crore revenue, clocks rapid growth in health foods
Shilpa Shetty-backed brand scales 5X in two years on wellness demand
MUMBAI: Alpino has crossed the Rs 100 crore annual revenue mark, underscoring its rapid rise in India’s fast-expanding nutrition and wellness market.
The Surat-based brand has recorded 2.5X year-on-year growth and a fivefold jump over the past two years, scaling from Rs 20 crore in FY24 to Rs 100 crore in FY26. The performance reflects a broader shift in consumer preferences towards healthier, high-protein and clean-label food options.
Founded with a focus on making nutritious food accessible, Alpino has built its presence across digital-first channels, including e-commerce and quick commerce, alongside a growing footprint in modern retail. The company credits its growth to a mix of product innovation, affordability and a steady expansion of its portfolio.
The brand has also benefited from the backing of Shilpa Shetty, whose association has strengthened its positioning in the health and wellness space. Her emphasis on balanced living aligns closely with Alpino’s promise of wholesome, everyday nutrition.
A spokesperson for Alpino said the milestone reflects growing consumer trust. “Crossing Rs 100 crore in revenue is not just a number for us, it reflects the trust consumers have placed in our products,” the spokesperson noted, adding that the company remains focused on innovation and expanding reach.
Looking ahead, Alpino plans to deepen its distribution network, introduce new product lines and continue investing in supply chain and consumer engagement. The company has set an ambitious target of reaching Rs 500 crore in revenue over the next two years.
As awareness around health and fitness continues to grow in India, Alpino’s sharp trajectory suggests that the appetite for better-for-you foods is only getting stronger.
