MAM
Saatchi & Saatchi VP Anand Siva quits
MUMBAI: Anand Siva, Saatchi & Saatchi vice-president and branch head, Mumbai has put in his papers.
Confirming the development, Siva said, “I am currently serving my notice period. I have a couple of offers in hand. But wherever I work in the near future, my focus will be on BTL activities.”
Siva has approximately 17 years of experience in mainstream advertising and over five years in BTL.
He joined Saatchi & Saatchi Solutions, the specialised arm of offering 360-degree below-the-line communication solutions, in 2007 as vice-president. Later, moved on to replace Arjit Ray as Saatchi & Saatchi vice president.
Prior to joing the agency, Siva was COO at Akshara Advertising.
Among the various brands that Siva has worked on include Intel, Nortel, Fresh & Honest Café and Indian Airlines.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
