S4 Capital begins India operations, hires Poran Malani as director

MUMBAI: S4 Capital, a marketing service company that was recently launched by Sir Martin Sorrell post his exit from WPP, has started its India operations by opening offices in Mumbai and Bangalore.

The company has also announced the appointment of former Ogilvy south India president Poran Malani as its director of operations in the country. Malani will head S4Capital, MediaMonks, and MightyHive in India.

Poran Malani has extensive experience of working in the industry. He has had a successful nine-year stint at Ogilvy, which ended in 2017. He recently founded a marketing and advertising consultancy as well, called ‘Fair Fern’. Prior to that, Malani has had extended his services to agencies like Ogilvy and McCann and had worked for brands like Lenovo and Coca-Cola.