Ad Campaigns
S Chand Publishing rewards readers at NDWBF 2025 with exciting prizes
MUMBAI: Winning prizes while buying books. Now that’s called motivation. Or else you would have just tossed it to your scarp collector making him rich.
S Chand Group turned up the excitement at the New Delhi World Book Fair (NDWBF) 2025 with a thrilling Prize Distribution Ceremony. Held on 4 February at stall number W-04 in Hall 06, the event celebrated the winners of the ‘Scratch and Win’ contest, a campaign designed to reward passionate learners and loyal readers.
The contest, launched earlier this year, encouraged customers to engage with S Chand’s extensive range of educational resources, offering them the chance to win big-think laptops, scholarships, and exclusive merchandise. The goal? To make learning even more rewarding and strengthen S Chand’s connection with students, educators, and book lovers alike.
The ceremony wasn’t just about applause-it was about real rewards:
. Two grand prizes – Brand-new laptops to support digital learning journeys.
. Five scholarships – Rs 10,000 each, empowering academic excellence.
. More Giveaways – Gift vouchers, sippers, neckbands, and other exciting goodies.
The event saw S Chand Group MD Himanshu Gupta, and S Chand Publishing (Higher Education) business head Sachin Sharma personally presenting awards to the winners, making the occasion even more special.
Gupta shared his enthusiasm, “We are incredibly excited to celebrate the passion for learning that we have witnessed through this contest. This ceremony is a testament to our commitment to fostering a love of education and rewarding the dedication of our readers and learners. We believe this is a fitting way to acknowledge the support of our community at the prestigious New Delhi World Book Fair.”
Adding to the sentiment, Sharma highlighted the significance of the event, “This prize ceremony is a way for us to give back to our loyal customers and readers, and a fantastic opportunity to share the fun and excitement with everyone at NDWBF. It’s also an opportunity to connect with our community, promote authentic books, and discourage piracy. Through this ceremony, we aim to celebrate the enthusiasm of our community and reward their pursuit of knowledge.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
