MAM
RuPay Prime Volleyball League onboards 13 sponsors for Season 1
Mumbai: The RuPay Prime Volleyball League has onboarded as many as 13 sponsors for the inaugural season starting 5 February.
Apart from edtech major Byju’s, fintech company Cred and sports news website Dafa News that have come on board as associate sponsors, the league has also tied up with food platform EatFit, Amul Kool, and paint products manufacturing company Nippon Paint.
The first edition of the RuPay Prime Volleyball League is all set to kick off in Hyderabad. As the athletes prepare to set the stage on fire, the league is looking to attract millions of viewers from around the country during the course of the competition. Global Card payment network RuPay has associated with the league as the Title Sponsor, meanwhile Online Gaming leaders A23 are on board as “Powered By” Sponsors in a multi-year deal. Sports, fitness, and lifestyle brand Cosco and Indian Hospital Chain Apollo Hospitals have been associated as the Official Partners of the league.
Social media platform ShareChat, and short video app Moj have come on board as the Official Content Partners of the RuPay Prime Volleyball League powered by A23, while the competition will be broadcast on SONY TEN 1, SONY TEN 2 (Malayalam), SONY TEN 3 (Hindi) and SONY TEN 4 (Tamil and Telugu) and SONY LIV from 5 February 2022 to 27 February 2022.
Baseline Ventures co-founder & MD Tuhin Mishra said, “We are overwhelmed by the interest the tournament has received from a wide range of sectors and we are certain that all the sponsors will have a massive impact in taking the RuPay Prime Volleyball League to all corners of our country. We hope to build a long-lasting partnership with each one of our partners.”
RuPay Prime Volleyball League CEO Joy Bhattacharya said, “As the tournament begins its new journey, the support from all the sponsors is vital for the success of the competition. All the partners are massively successful in their respective sectors and we couldn’t have asked for a better line-up of sponsors.”
The League is exclusively marketed by Baseline Ventures and Piston Des Sports has managed the registration of all Indian and International players.
The competition will witness seven franchises – Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes, and Kolkata Thunderbolts – fight it out for the coveted trophy. The Hyderabad Black Hawks will be up against the Kochi Blue Spikers in the opening match of the tournament at the Gachibowli Indoor Stadium in Hyderabad on 5 February 2022.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
