MAM
Runwal Group unveils new brand film for Diwali – ‘Where New Stories Begin’
Mumbai: Runwal Group announced the launch of their Diwali brand film, ‘Where New Stories Begin.’ The film talks about the joy of having grand Diwali celebrations which families in the city miss out on. It showcases how having a spacious home in a gated community enables children to enjoy the festivities with the grandeur they deserve.
Runwal Group head of sales, marketing, and CRM Lucy Roychoudhury said, “At Runwal Group, we believe in creating landmarks that not only provide exceptional living spaces but also nurture relationships and foster community living. This film encapsulates our commitment to this ethos and resonates with the true spirit of Diwali.”
This heartwarming story revolves around a family’s journey to a better home, fulfilling their dreams of a superior life, and the bonds that strengthen as a result. The film opens with a touching scene featuring a child making a list of crackers for Diwali. As his mother takes him on a journey down memory lane, she shares her own childhood experiences of celebrating Diwali, highlighting the significance of celebrating the Festival of Lights with your near and dear ones. The child expresses how he does not get to celebrate Diwali with the same fanfare. The father turns the dejection into celebration as he showcases his plans to buy a beautiful home in one of the lifestyle townships of Runwal Group. When they move to the new home, a surprise party with the entire extended family is awaiting the child and they create memories of a beautiful Diwali just how he wished.
Subodh Runwal Group chief marketing officer Palak Dani Mansotra added, “Diwali is a time when we cherish our traditions and create lasting memories with our families. Our film showcases the importance of these cherished moments and emphasizes the role of a spacious home and township living in fostering them. Runwal Group wishes a bright and memorable festive season to everyone, via this film.”
The film is live on all social media platforms on Youtube, Instagram, Facebook, and Linkedin. It will also be advertised through OTT platforms and mobile marketing.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
