Ad Campaigns
Rungta Mines unveils new TVC ‘#EkdumSolid’ featuring Alia Bhatt & Ranbir Kapoor
MUMBAI: Steel manufacturing company, Rungta Mines Ltd., has rolled out its latest TV commercial, “#EkdumSolid” featuring Bollywood star couple Alia Bhatt and Ranbir Kapoor.
With this newly launched ad commercial, the company reiterates its commitment to serving its consumers with an expanding portfolio of products while creating values for all stakeholders and a relentless drive to be “#EkdumSolid.”
The TVC showcases Bhatt and Kapoor enjoying a playful conversation, but one that is asserted by an uncompromising shared value of a strong foundation across relationships and homes that embodies Rungta Steel’s wire rod, narrated as “Ekdum Solid.”
Rungta Steel’s wire rods go through a rigorous manufacturing process and state-of-the-art technology as part of its decades-long commitment to helping India experience faster growth.
A spokesperson from Rungta Mines Ltd. said, “Rungta Steel has invested heavily to provide a diverse portfolio of products. Our latest wire rod segment will enable key end users to confidently use the product in a plethora of applications. Rungta wire rods enjoy a smooth and shiny surface that comes with coil bundle packaging.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
