MAM
Ruchika Tandon joins Indigo Consulting as head of marketing & strategic alliances
Mumbai: Publicis Groupe India’s Indigo Consulting has appointed Ruchika Tandon as head of marketing and strategic alliances. She will report to Indigo Consulting chief growth officer Krishna Chanadaluri.
In her new role, Tandon will work closely with key strategic customers of Indigo Consulting to align with their technology landscape and roadmap to co-create compelling JGTM offerings. She will leverage the agency’s unique strengths, further building on its rapid-fire success and momentum.
She brings on board a wide spectrum of experience of over 14 years in Telecommunication and BFSI. Tandon has worked extensively with the sales and product teams across multiple geographies, driving growth and customer success.
Prior to this, she worked at Comviva Technologies where she led Digital Marketing and Employer Branding Practices for more than 12 years.
“We at Indigo Consulting are strengthening our leadership team and are glad to onboard Ruchika Tandon as the head of marketing and strategic alliances,” commented Krishna Chandaluri. “It is our endeavour to deliver excellence to our clients and we are confident that Ruchika’s rich experience, strong analytical thinking and broad expertise will be an asset to us and will add great value to the organisation.”
On being a part of the Indigo Consulting family, Ruchika Tandon said, “Indigo Consulting has a solid foundation with a diverse portfolio of clients. I am elated to be a part of this organisation which delivers best-in-class offerings and services. I look forward to my new role and aspire to bring in significant value to the company and its clients through my experience and varied skill sets.”
Brands
Eternal pumps Rs 450 crore into Blinkit as quick commerce race heats up
Fresh funds fuel Blinkit’s expansion as rivals Zepto and Instamart scale up
MUMBAI: Eternal has infused Rs 450 crore, into its quick commerce subsidiary Blinkit, marking its first capital injection into the company in 2026. The funding comes as competition in India’s fast-growing quick commerce market continues to intensify.
According to media reports, the capital infusion was approved by the board through a rights issue, with 2,799 equity shares allotted at an issue price of Rs 16,07,161 per share. The funds are expected to support Blinkit’s expansion, operational expenses and working capital needs as it scales operations across more cities.
The latest investment follows significant funding support from Eternal in 2025. The company invested Rs 500 crore in January, Rs 1,500 crore in February and Rs 600 crore in November, taking the total infusion last year to Rs 2,600 crore. The continued funding highlights Eternal’s focus on strengthening its quick commerce business.
Blinkit’s operations have grown rapidly alongside these investments. In the December quarter of FY25, the company reported revenue of Rs 1,399 crore, up from Rs 644 crore in the same period a year earlier. Gross order value also rose to Rs 7,798 crore during the quarter, reflecting strong demand for rapid delivery services.
However, profitability remains under pressure as the company continues to expand. Blinkit reported an adjusted ebitda loss of Rs 103 crore in the quarter, compared with a loss of Rs 8 crore in the previous quarter.
The funding comes at a time when competition in the quick commerce segment is increasing. Rival startup Zepto raised $450 million in October last year, while Swiggy raised around Rs 10,000 crore in December to strengthen investments in its quick commerce arm Instamart.
Earlier this year, Blinkit CEO Albinder Dhindsa was elevated to group CEO of Eternal, succeeding Deepinder Goyal, reflecting the growing strategic importance of the quick commerce business within the company.
