MAM
Ruchi Soya launches Nutrela Flavours
| BANGALORE: Ruchi Soya Industries Limited (RSIL) has launched its ready-to-cook Nutrela Flavours. The brand comes in three flavors: korma masala, spicy curry and Chinese Manchurian. Nutrela Flavors is priced at Rs. 17 for 100 grams. | |
| Nutrela Flavors was initially introduced Kolkata and parts of North East India but the national launch will ensure the products availability in the other parts of the country, states an official release. | |
| |
 Speaking on the nation-wide launch, RSIL business development head Amrita Shahra said, “Nutrela Flavors is the result of deep consumer insight. Research conducted by RSIL has shown that consumers are well aware of the nutritional benefits of Soya and were looking at a tasty and easy way of cooking Nutrela Soya.” | |
Nutrela Flavors has been specially designed for women who want to provide their families with a nutritious as well as tasty meal options. Nutrela Flavors, which comes with its own masala ‘Tastebuddy‘ is easy to make and promises to appeal to all age groups claims the official press release, the release added. |
