Brands
Ruchee Anand named VP for LinkedIn talent solutions Apac
MUMBAI: Ruchee Anand has added a new title to her long LinkedIn journey. The company has elevated her to vice president, LinkedIn talent solutions for Asia Pacific, effective January 2026, placing her at the helm of one of the platform’s most dynamic global regions.
Sharing the news, Anand struck a reflective note, calling the moment one of both excitement and gratitude. Looking back on her 13-year stint at LinkedIn, she credited much of her leadership approach to Feon Ang 洪雍华, who previously led the Apac talent solutions business. Lessons around accountability, clarity and intentional growth, she noted, continue to shape how she leads teams and builds businesses.
Under Ang’s stewardship, the Apac talent solutions arm grew not just in size, but in purpose and discipline, a foundation Anand now takes forward. In her new role, she will focus on deepening partnerships with customers, working closely with regional teams and expanding access to opportunity across markets at scale.
Anand’s rise has been steady and deeply rooted in the business. She most recently served as senior director for talent, learning and engagement solutions in India, after leading several key mandates across talent, learning, search and staffing solutions. Before LinkedIn, she held senior sales leadership roles at Naukri.com and AuthBridge, building a career that spans over two decades in talent and enterprise solutions.
Beyond her corporate role, Anand is also an advisory council member at nasscom and a certified executive coach, reinforcing her reputation as a leader who blends performance with people development.
As she steps into her regional remit, Anand sums up the moment simply. Grateful for what has been built, and energised by what lies ahead.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
