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Rubecon Communications bags creative duties of Caratlane.com

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MUMBAI: Online jewellery portal Caratlane.com has awarded its creative duties to Chennai based advertising agency Rubecon Communications. The media mandate for the portal rests with Starcom Worldwide.

Rubecon will be in charge of the creatives for the 360 degree campaign for Caratlane.com. The portal plans a mix of creative and strategic advertising campaigns that will establish strong brand recall amongst its target consumers.

Rubecon Communications founder and creative director Alexander Zachariah said, “This is a very interesting space to be in. We look forward to doing some innovative and interesting work for Caratlane.com. We also hope to learn a lot while we carry out the project.”

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Caratlane.com was launched in October 2008, and is promoted by jewellery retailer Mithun Sacheti under the brand name Jaipur Gems, and by Srinivasa Gopalan, a technocrat and founder of the IT outsourcing firm Lister Technologies.

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MAM

Time brings TIME100 Next franchise to India with Reliance

List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.

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MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.

The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.

The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.

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TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.

For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.

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