MAM
RSH Global’s brand Joy introduces its new advanced skincare product range ‘Revivify’ to address advanced skin care concerns
MUMBAI: Kolkata-based FMCG giant, RSH Global’s ‘Joy’ announced its latest offering in the skincare product range category, ‘Revivify’. With the new range, RSH Global is addressing the need for brightening and aging issues suitable for its customers across India.
The exposure to skin care products is at an all-time high in India. There is greater awareness of the ingredients in products and customers make choices based on this knowledge. Alertness of factors amongst consumers related to skin health like pollution and stress are leading to a demand of advanced skincare products that goes beyond conventional usage.
Poulomi Roy, Chief Marketing Officer, RSH Global said, “We have always believed in going beyond the mundane and therefore consistently provided extraordinarily innovative products to our customers. In today’s scenario advanced skin care is extremely important. Because of stress and pollution, our skin shows signs of ageing, dullness, loss of elasticity at a much early age. Therefore day creams, sunscreen, night creams and anti-ageing creams are products that are getting into the portfolio of a young target audience as well. Advanced skin care range is available in the market at a premium price & Revivify is launched with an intent to make advanced skincare available at an affordable price for mass segment.”
The brand plans to expand its personal care range in the mass- premium segment, focusing on cosmeceuticals, that is, products combining cosmetics and pharmaceuticals. Joy has entered the mass-premium segment to cater to the evolved customer base with this new line ‘Revivify’. This includes the following products – Eternal youth anti-aging, Hydra Boost Lightning Day cream and Hydra renew Regenerating Night cream.
The products have created a lot of buzz amongst influencers such as Soha Ali Khan, Hina Khan, Anita Hassanandani, Krystal Dsouza, etc.
Popular actress and influencer Soha Ali Khan has mentioned on her Instagram handle that the products have been really beneficial for her. She said: “Stress, UV rays, pollution creates a lot of problems for our skin. Our skin tends to get wrinkled and fine lines appear at an early age. I really feel Joy skin care range is really effective and affordable to combat these problems. The anti-aging cream really stood out for me. I have started seeing the difference as soon as within 7 days of usage of the product. It has a magic ingredient called jojoba oil which really brightens the skin and helps with long lasting hydration.”
This new skincare product has a lot of benefits such as renewing skin layers, reduces wrinkles, increases the moisture of skin, resumes moisture balance, deeply refreshes skin, soothes and enhances elasticity, control skin balance, renews cell, hydrates skin etc.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
