Brands
RS Sodhi relinquishes duties as MD of Amul
Mumbai: In what seems to be a sudden turn of events, Gujarat Cooperative Milk Marketing Federation (GCMMF) managing director RS Sodhi has stepped down from his role. At a board meeting of the company which manufactures the popular dairy brand, Amul, the members took the decision of replacing him, according to media reports. Sodhi stepped down from his role with immediate effect.
Following Sodhi’s exit, Jayen Mehta who has been currently serving the company as chief operating officer, will temporarily take over the charge.
Mehta has been associated with Amul for over three decades. Prior to his role as chief operating officer, he held various designations in the company – brand manager, group product manager, and general manager in the marketing function.
Sodhi’s association with the company dates back to 1982, when he first stepped in as a senior sales officer. From 2000 to 2004, he played the role of general manager—marketing. 12 years back, in June 2010, he was elevated as managing director.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
