Ad Campaigns
RR Kabel dedicates new Diwali campaign to electrician community
Mumbai: Premium wires and cables company, RR Kabel has launched a new campaign ‘Ek Diwali Aisi Bhi’ to extend support and appreciation to the true heroes of Diwali- the electrician community.
The dedicated campaign hopes to engage this community through various social media channels in an effort to help bring the joy of the season to their individual households as they continue to work hard towards bringing the same for us.
The electricians in India are the busiest during the festive season to ensure the brightest celebrations for all consumers throughout the country. However, in this process, many are unable to focus on their own celebrations. The short digital video launched by RR Kabel showcases how an electrician is unable to decorate his own home while he was busy doing the same for others. This is where the proud son of the electrician steps in and does his bit to decorate his family’s home so that they too can have their own Diwali celebration.
The video is being showcased across all RR Kabel’s social media channels including Facebook, Twitter, LinkedIn, and is accompanied by various social media activities. The campaign also includes a dedicated social contest on the video wherein the winners have a chance of winning exciting prizes.
RR Global director Kirti Kabra said, “We, at RR Kabel, have always held our electrician community in the highest regard. This year, we wanted to dedicate this campaign to our Kabel Dost to not only thank them for their relentless support but to provide recognition for all their hard work throughout the year. As the true heroes of Diwali, RR Kabel wanted to help celebrate the electricians that continue to make our lives simpler each step of the way. Through this campaign, we would also like to invite our consumers to extend their support for all electricians across the country.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
