MAM
Sahil Shetty joins Business Media Private Limited as CEO of Fortune and Open Media
Former Network18 CRO to steer Fortune, Hollywood Reporter India
MUMBAI: Business Media Private Limited has appointed Sahil Shetty as its chief executive officer, marking a generational shift at the top of the publishing house. He joins on 9 March 2026, following his departure from Network18 Studio, where he served as chief revenue officer for the business news cluster.
At Business Media Private Limited, Shetty will steer strategy, operations and growth across its portfolio, which includes the Indian editions of Fortune and The Hollywood Reporter. The mandate signals an aggressive push to sharpen commercial muscle across print and digital platforms.
During nearly seven years at Network18 Media & Investments Limited, Shetty rose through the digital ranks. He joined in 2019 as west and south head – digital, tasked with expanding advertiser partnerships and tightening revenue operations. He later became national head – digital revenue, then national head – digital revenue and strategy, before being elevated to CRO in 2024.
In that role, he oversaw monetisation, partnerships and commercial operations across television and digital properties in the group’s business news portfolio.
Before Network18, Shetty spent nearly five years at Bennett Coleman & Co Limited, the publisher of The Times Group titles, focusing on IP-led revenue initiatives across media brands.
Earlier still, he built international experience in operations and strategy with Barclays UK Retail & Business Bank, Vodafone UK and Accenture UK.
Shetty arrives at Business Media Private Limited as one of the younger chief executives in India’s media sector, armed with cross-platform revenue credentials spanning television, digital and publishing. His appointment underscores a broader industry shift: editorial brands chasing growth with sharper commercial playbooks.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
