MAM
Royaloak Furniture unveils ad campaign #FeelNahiAarahaHain this festive season
Mumbai: Royaloak Furniture, a furniture brand has launched a captivating ad campaign that has unquestionably resonated with the masses. Entitled #FeelNahiAarahaHain, the ad film emphasises Royaloak Furniture’s regal furnishings consisting of their sofa to enhance this year’s festive atmosphere in one’s home. The ad campaign masterfully captures the idea of upgrading one’s furniture during this festive season, with a focus on #getthefeelwithroyaloak. In its simplest form, the ad conveys that having the right furniture is essential for elevating the festive spirit and celebration. This well-timed campaign coincides with the brand’s ongoing festive season sale, offering a great festive sale with up to 70 per cent off.
As the festive season approaches, it offers us a wonderful opportunity to celebrate not only joy and togetherness but also to upgrade one’s space. This heartfelt ad campaign, crafted with love, beautifully communicates the significance of festivals, family, and health, all in one harmonious message. Furthermore, in celebration of the festive season in India, Royaloak Furniture has rolled out its latest furniture and home decor collections, featuring popular items like recliners, three-seater sofas, and dining sets, all at incredibly competitive prices as part of their great festive sale, available at all stores across the nation as well as their e-commerce portal royaloakindia.com.
Royaloak Furniture founder and chairman Vijai Subramanian said, “At Royaloak Furniture, our commitment is to provide the very best to our valued customers. This strategically timed campaign during our festive sale complements our festive offerings and reinforces our dedication to enriching the lives of our customers. Our objective is to create lasting, cherished memories through our exquisite furniture and decor, particularly during festive occasions, thereby offering a holistic experience. As we continue to build upon the remarkable success of our affordable luxury furniture, we eagerly anticipate the exciting journey that lies ahead.”
Royaloak Furniture’s #FeelNahiAarahaHain campaign has struck a chord with the masses, inspiring individuals to upgrade their furniture and create a warm and inviting atmosphere for this festive season. With unbeatable discounts and a wide selection of top-quality furniture, Royaloak Furniture is the perfect partner to help you make this festive season truly unforgettable.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
