Brands
Royal Stag launches RS Code campaign with Rohit Sharma
Data-led campaign with Rohit and Paddy Upton lets fans decode their own winning traits
MUMBAI: With cricket fever building, Seagram’s Royal Stag Packaged Drinking Water has rolled out a new campaign that attempts to do more than celebrate victories. It tries to decode them.
The brand’s latest initiative, called the Royal Stag Code of Large or hashtag RSCode, brings together brand ambassador and former India captain Rohit Sharma and mental conditioning coach Paddy Upton in a data-driven storytelling exercise built around success.
At the heart of the campaign is an analysis of Rohit Sharma’s career. Using performance data and behavioural insights, the brand claims to have identified four personality traits that consistently underpin his achievements. These are selfless, driven, fearless and inspiring.
Together, the four traits form what the brand calls the “Code of Large”, a philosophy that extends beyond cricket and into everyday life.
Upton appears in the campaign as the voice of credibility, translating performance metrics into insights about mindset, leadership and resilience. The idea is to move the conversation from scorecards to character.
The rollout follows a phased, digital-first approach. It began with teaser clips featuring Sharma and Upton, followed by a talk show-style reveal hosted by Vikram Sathe. The film blends data points with locker-room stories and includes a cameo by Suryakumar Yadav to highlight the ‘Inspiring’ trait.
The campaign also introduces an AI-powered hashtag RSCode Finder. Users answer a short set of questions to uncover their own “Code of Large”, which is then delivered through a personalised video message from Sharma. The tool is designed to turn passive viewers into active participants in the brand story.
Pernod Ricard India chief marketing officer Debasree Dasgupta, said the campaign aims to bring the brand’s “Live It Large” philosophy closer to fans. She added that the platform gives people a way to reflect on their own journeys and celebrate small wins along the way.
By mixing data, personality traits and a touch of AI, Royal Stag is betting that the road to success can be told not just through trophies, but through the mindset that earns them.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
