Royal Enfield September sales hit record 1.34 lakh motorcycles

MUMBAI: Royal Enfield has shifted into a higher gear just as the festive season gets underway. The motorcycle maker recorded its highest-ever monthly sales in September 2026, selling 1,33,958 motorcycles, up 8 per cent from 1,24,328 units in September 2025.

The record month was supported by growth in both domestic sales and exports, while the company also enters the festive period with what it describes as a strong booking pipeline. The numbers give Royal Enfield another sizeable sales marker as it heads into one of the industry’s most important shopping periods.

Domestic sales rose 7 per cent to 1,21,326 motorcycles in September, compared with 1,13,573 units a year earlier. Exports grew at a faster pace, climbing 17 per cent to 12,632 units from 10,755 units in September 2025.

The first half of FY27 has also remained firmly in the growth lane. Royal Enfield sold 7,09,096 motorcycles between April and September, up 20 per cent from 5,91,903 units in the corresponding period last year.

Domestic volumes accounted for much of that first-half expansion. Sales in India increased 23 per cent to 6,42,021 units, while exports moved in the opposite direction, declining 5 per cent to 67,075 units during the six-month period.

A closer look at the engine mix shows where September’s acceleration came from. Motorcycles with engine capacities of up to 350cc, including EVs, recorded sales of 1,21,495 units, up 13 per cent from 1,07,478 units in September 2025.

The larger-engine category, however, travelled in the other direction. Models above 350cc registered sales of 12,463 units in September, down 26 per cent from 16,850 units a year earlier.

The trend becomes clearer when the first half is considered. Sales of models up to 350cc rose 24 per cent to 6,34,312 units during April-September, while motorcycles above 350cc declined 9 per cent to 74,784 units.

That shift makes the smaller-engine portfolio an important contributor to Royal Enfield’s current volume story. While the company’s larger motorcycles continue to occupy the premium end of the market, the September numbers show stronger momentum coming from models below the 350cc threshold.

B Govindarajan, managing director, Eicher Motors, and CEO, Royal Enfield, said the company was scaling up production, inventory and channel readiness ahead of the festive season. He added that positive customer sentiment and a strong booking pipeline across the company’s networks were supporting preparations for higher festive demand.

The company has also been keeping its product pipeline busy. Royal Enfield recently launched the Himalayan 440 to mark a decade of the Himalayan brand, with the motorcycle featuring a 443cc long-stroke engine, a six-speed gearbox and mechanical upgrades aimed at durability and touring comfort.

Royal Enfield said the Himalayan 440 has received an overwhelming response and is fully booked for six months. The model’s reception comes as the company continues to build out its adventure motorcycle portfolio alongside its core range.

The company’s electric ambitions are also moving beyond India. Its electric mobility brand Flying Flea has expanded internationally with the launch of the Flying Flea C6 across five European and UK cities, including Paris, Barcelona, Rome, Berlin and London.

Deliveries of the Flying Flea C6 are scheduled to begin in October 2026, with dedicated stores and service infrastructure planned across these markets. The international expansion adds another dimension to Royal Enfield’s broader push into electric mobility.

Beyond sales and new models, the brand’s community activities have also continued to scale. One Ride 2026 brought together more than 1,50,000 riders across 60 countries through more than 1,600 rides, with this year’s initiative focused on snow leopard conservation.

Royal Enfield pledged a contribution towards snow leopard conservation for every participating rider, linking the global riding community with the conservation campaign.

The company also said it retained the top position in the Two-Wheeler OEM category of the FADA Dealer Satisfaction Survey 2026 for the second consecutive year. Royal Enfield scored 878 index points in the survey, according to the company.

Taken together, the September numbers show a business entering the festive period with several moving parts: record monthly sales, a 20 per cent first-half growth rate, stronger domestic volumes and a clear contribution from smaller-engine motorcycles.

The immediate test will be whether that momentum carries through the festive season. With production, inventory and dealer-channel preparations being scaled up and the company reporting a strong booking pipeline, Royal Enfield is heading into the next sales window with its engine already running hot.