Brands
Royal Enfield rolls out ‘art of motorcycling’ S5 with launch of ‘cine-verse’
MUMBAI: Lights, camera… kick-start! Royal Enfield has shifted gears on creativity with the launch of Season 5 of its global platform, ‘art of motorcycling’, this time with a cinematic twist called ‘cine-verse’. The campaign challenges artists across 12 countries to imagine themselves as stars of their own film and condense the story into a striking movie poster with a Royal Enfield taking centre stage.
And in a first, the platform is opening the throttle for a younger crowd with the debut of AOM young talent, a category for creators aged 11–18. These budding artists will share the same stage and spotlight as seasoned professionals, with their work showcased at Motoverse 2025 in Goa.
The jury line-up is nothing short of blockbuster: Harun Robert (Rob) of M.A.D, poster-design maestro Raj Khatri, Colombian street artist Diana Ordóñez, and Indonesian pop-art maverick Muklay. Each guest will not only judge entries but also create their own cine-verse posters, which will be turned into exclusive merchandise.
Last year’s edition drew over 42,000 entries from 12 countries, reaching more than 23 million people worldwide. Season 5 promises to be bigger, bolder and more global than ever, blending cinema, art, and motorcycling’s freewheeling spirit.
Artists can submit digital or hand-drawn works under regular or young talent categories, with winners earning an all-expenses-paid trip to Motoverse 2025, where their creations will take the spotlight at the AOM Arena.
Here is the link for registration – https://www.royalenfield.com/in/en/art-of-motorcycling/theme/
Brands
Raymond unveils Chairman’s Collection luxury store in Bandra
New 11,000 sq ft flagship redefines menswear retail with couture experience.
MUMBAI: Raymond has just raised the bar for luxury shopping in India by turning a store into a full-blown sartorial journey. The iconic menswear brand has launched its Chairman’s Collection flagship store in the heart of Bandra, Mumbai. Spanning over 11,000 square feet across two levels, the stunning space opened on the weekend of 10 April and offers a bold, immersive experience that blends fine menswear, evolved design, and exceptional craftsmanship.
Drawing inspiration from Renaissance and Baroque aesthetics with a contemporary European sensibility, the store is rooted in Indian craftsmanship while reflecting a distinctly global identity. It is divided into three distinct worlds:
- Modern Opulence – Casual Couture: Elevated casualwear featuring printed silk shirts, embroidered denim, and statement separates.
- Power Dressing – Contemporary Heirlooms: Exquisite suits in world-class fabrics, embellished jackets, and Indo-Western silhouettes.
- Art, Heritage & Experimentation – Indian Renaissance: Artisanal garments combining Renaissance-inspired prints with traditional techniques like zardozi and hand embroidery.
Beyond apparel, the store offers fine jewellery (including lab-grown diamonds), curated fragrances, and luxury watches, creating a holistic luxury destination. The experience is appointment-led, ensuring personalised service including bespoke tailoring and styling.
Raymond Lifestyle Limited, CEO Satyaki Ghosh said, “Chairman’s Collection reflects the pride of creating international-quality luxury, made in India, for the modern Indian man. This is a logical brand evolution towards launching a first-of-its-kind couture experience in India.”
The store also features gallery-style displays, a refined tailoring zone, and curated collectibles, including Formula 1-inspired models and Art Deco pieces, reflecting the Chairman’s passion for automobiles and fine art.
In a market increasingly hungry for meaningful luxury, Raymond has moved beyond traditional retail to create a space that doesn’t just dress a man, it defines his lifestyle. With the Chairman’s Collection, the brand is proving that true luxury in India is no longer just about what you wear, but how you experience it.
This new flagship is more than a store, it’s a statement that Indian luxury has arrived, and it’s dressed to impress.
