Brands
Royal Enfield gears up for a gear assault at Motoverse
GOA: Royal Enfield is pushing hard into the riding-gear game. At Motoverse 2025, the century-old bikemaker rolled out a slew of new products that signal serious ambition: fresh helmets with graphic flair, upgraded Bluetooth gadgetry and limited-edition festival collectibles that blur the line between merchandise and cultural artefact.
The Comic Helmet leads the charge. A full-face model decked out in punchy graphics, it marries high-impact protection with personality. Multiple vents and improved airflow mean riders needn’t sacrifice comfort for style. It’s a direct shot at the growing tribe of enthusiasts who reject the grey compromise between safety and self-expression.
Close behind comes the Motowave X2, a refreshed Bluetooth communication unit that ditches gimmickry for utility. Longer battery life, cleaner audio and simplified controls make it a pragmatist’s choice for navigation, calls and music on the road. The engineering philosophy is pure Royal Enfield: solve real problems without the theatre.
Collectors and gear heads also got their moment. The 1:12 Classic Scale Models picked up new colourways, whilst bookings reopened for the 1:3 variant in three fresh shades. Precision-crafted and cult favourites, these miniatures have become totems of Royal Enfield’s identity as something more than a mere motorcycle manufacturer—a cultural phenomenon on two wheels.
Rounding out the haul: the Motoverse Collection, a limited-edition apparel and accessories capsule exclusive to the 2025 festival. Wearable memorabilia rooted in the event itself, it captures Motoverse’s visual language and lets attendees carry a piece of the mood home.
Chief commercial officer at Royal Enfield, Yadvinder Singh Guleria, said “Motoverse remains a crucible of ideas shaped by the riding community.” The products, he insisted, are practical and durable whilst “expressive enough to let riders signal who they are.”
The gear is available now at the Motoshop zone through the end of Motoverse 2025, with a wider rollout across Royal Enfield stores and online platforms in the weeks ahead. At over 100 years old, Royal Enfield shows no sign of losing pace.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
