MAM
Royal Enfield CEO Vinod Dasari moves on, B Govindarajan new ED
Mumbai: Eicher Motors has announced that Royal Enfield chief executive officer Vinod K Dasari has stepped down from the company. Dasari has also resigned as executive director of the board of Eicher Motors. The resignation will come into effect from 13 August. Dasari will be succeeded by B Govindarajan, who has been the chief operating officer of Royal Enfield since 2013.
Dasari’s decision to move on is to dedicate time and energy to pursue his passion and ambition in affordable healthcare. He recently set up and inaugurated a not-for-profit hospital in Chennai. “It has been a very memorable ride over the last two years and more at Royal Enfield. I have decided to move on, so I can dedicatedly follow a personal passion that has been close to me for many years now,” said Dasari.
Prior to joining Royal Enfield in April 2019, Dasari was the CEO and managing director of Ashok Leyland, a position he held since 2011. He had joined Ashok Leyland as CEO in 2005.
“Vinod has made significant contributions to the organisation,” said Eicher Motors MD, Siddhartha Lal. “Right from his unwavering focus on customer-facing digital properties, to driving network expansion, to building several new services and solutions-oriented initiatives, he has helped the company take giant steps forward. He also very ably led the company through tough and unprecedented times over the last year and a half.”
B Govindarajan, who has spent more than 23 years across Royal Enfield and Eicher Motors, will be inducted as a whole time director on the board of Eicher Motors and will take charge as executive director of Royal Enfield from 18 August, the company said.
“Govind brings on board an astute understanding of the industry, with strong technical know-how, combined with a sharp strategic outlook and operational excellence,” Siddhartha Lal stated. “He has led several turnkey projects for Royal Enfield and has been instrumental in growing and expanding our manufacturing facilities, in bringing a paradigm shift in our product quality, delivery and development process, and in setting up our two state-of-the-art technology centres in India and the UK.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
