MAM
Royal Challengers Bangalore ties in Midea as official home appliances partner
MUMBAI: Carrier Midea India’s home appliances brand Midea has come on-board as the official home appliances partner for Royal Challengers Bangalore (RCB) for season eight of the Indian Premier League (IPL).
Carrier Midea India managing director Krishan Sachdev presented the team with a good luck charm on the eve of their first match of the eighth season.
Sachdev said, “We are delighted to partner with Royal Challengers Bangalore. RCB is a team of global cricketing icons and resembles a youthful approach and innovative ideas, characteristics that have a strong, connect with the Midea brand. Midea has a long-term commitment to the Indian market and cricket helps us in connecting with consumers across segments. Midea is associated with various sports across the world and this association is an extension of the brand’s philosophy to enhance customer delight through stylish state-of-the-art products.”
RCB vice president – commercial operations Russell Adams said, “Royal Challengers Bangalore is extremely pleased to join hands with the globally renowned brand Midea. This association enables us to connect further with multiple cricket enthusiastic demographics and we look forward to the benefits of this association. We welcome Midea on-board for the season and anticipate a strong affiliation that will be mutually beneficial.”
Through the years, Midea has been associated with global sports, including being the official partner of FINA, the international governing body of water sports. With their foray into cricket with RCB, they have fortified their commitment to sports globally.
Carrier Midea India has made elaborate plans to maximise this partnership through a series of promotional and engagement initiatives with consumers.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
