Brands
Royal Challenge Sports Drink Bold League returns with season 2
MUMBAI: The second edition of Royal Challenge Sports Drink Bold League is back with its unique platform for cricket lovers that promises to be bigger, better and bolder. It has launched a series of short films featuring brand ambassador and RCB skipper Virat Kohli, who can be seen challenging cricketers across the nation to play against his team—“Ab Khel Ke Dikha”.
The league, which made its debut in February this year, in 10 cities, is now expanding to host teams in over 30 cities and towns to battle it out and win a chance to be pitted against the Royal Challengers Bangalore team. A slew of social media stars like Sumeet Vyas, Nidhi Singh, and others from one of India’s leading digital platform TVF Play would be performing at each of the state finals. This will culminate with arena-style performances by musicians including Amit Trivedi, Badshah, Diljit Dosanjh, and Sreeram live in action.
Talking about the campaign, Diageo India executive vice president and portfolio head—marketing Amarpreet Singh Anand said, “After a successful season 1, we’re thrilled to be back bolder than ever, spanning over 30 cities & towns. While season 1 was pegged on the war cry of cricketers across India challenging RCB, season 2 has Virat responding with a challenging ‘Ab Khel Ke Dikha!’ This season will continue to hold the original thought of bringing to life the brand’s premise of inspiring millennials to make bold moves in life, via a unique experiential platform”
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
