Ad Campaigns
Roundglass Foundation launches #Goals2Trees campaign
Mumbai: Roundglass Foundation, focused on environment and sustainability, runs The Billion Tree Project, aiming to plant one billion trees in India by 2035. To raise awareness among sportspersons and fans, the foundation has launched the campaign #Goals2Trees. From now until the end of 2025, it will plant 500 trees for every goal scored by Punjab FC and the Roundglass Hockey Team.
Through its Billion Tree Project, Roundglass Foundation has already planted 2.6 million native trees, creating over 1,400 mini forests that have sequestered approximately 35,000 tons of carbon. The project supports biodiversity, reduces carbon footprints, and protects against environmental degradation. It also replenishes water tables, improves air quality, and generates sustainable livelihoods, creating over 13,000 jobs under the government’s MGNREGA scheme.
Roundglass Foundation leader Vishal Chowla expressed his enthusiasm for this unique collaboration leveraging sports for environmental action. “We are delighted to partner with Punjab FC and Roundglass Hockey for this campaign, which harnesses the core values of team sports—community and teamwork—to tackle urgent environmental challenges,” he stated.
“At Roundglass Foundation, we execute our work by engaging with communities and the public at large. This campaign is a great opportunity for sports and athlete communities to come forward and associate with us in creating real environmental impact on the ground,” said Chowla.
Punjab FC’s technical director Nikolaos Topoliatis echoed this sentiment, and added, “Football is not just a sport; it’s a catalyst for social change around the world. I am thrilled that Punjab FC has the opportunity tocontribute to an environmental cause. This initiative will motivate our players to perform better.” Currently, Punjab FC is competing in the Indian Super League and recently defeated Kerala Blasters in their first game of the League.
Roundglass Punjab Hockey Academy’s Sr. assistant technical lead Rajinder Singh, also welcomed the initiative and said, “Our teams are all raring to go and play extra hard for this noble cause.”
Roundglass Foundation is developing global models for social change in environment and sustainability, youth development, and women empowerment, impacting over 2.3 million lives. The foundation invites individuals, communities, and stakeholders to join them in protecting the environment and promoting a sustainable future.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
