Ad Campaigns
Rotary GenNext’s rap jam energizes youth to take charge at the Ballot Box
Mumbai: Rotary GenNext, satellite chapter of the Rotary Bangalore MidTown, has kicked off an inspiring campaign aimed at mobilizing Indian youth for the upcoming 2024 Lok Sabha elections. The campaign, titled ‘YourVoteYourVoice’, seeks to amplify youth participation in the democratic process and bring about meaningful change in society.
At the heart of the campaign is a captivating rap song titled ‘Power of your Voice’, produced in collaboration with Mad Mic, a prominent rapper from Bangalore. The song serves as a rallying cry for the youth, emphasizing the significance of each individual vote in shaping the nation’s future. Mad Mic’s appeal to the youth adds resonance to the campaign’s message, urging young Indians to recognize their collective power in effecting change. The rap song confronts feelings of disillusionment and apathy towards politics, while also empowering listeners to reclaim their agency and make a difference through voting.
With a staggering 97 crore eligible voters in India, the #YourVoteYourVoice campaign aims to encourage both rural and urban youth to exercise their right to vote. In the 2019 elections, 67% of youth turned up to vote, a statistic Rotary GenNext is determined to improve upon in the upcoming Lok Sabha elections.
“The idea behind this campaign is to reignite the passion among our youth for active civic participation,” said GenNext chairman RBM Taher Queesh Merchant. “We want to see a higher voter turnout in 2024, and we believe that by inspiring the youth, we can achieve this goal.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
