Brands
Rose Audio Visuals launches Connect Nxt branded content division
MUMBAI: It’s jumping in to get a piece of the golden opportunity of branded content. Goldie Behl’s — Rose Audio Visuals has announced the launch of Connect Nxt, a dedicated branded content division designed to craft meaningful brand narratives as audiences increasingly move away from traditional advertising.
The new division will focus on three key pillars: story-driven content that prioritises emotional resonance; end-to-end execution leveraging Rose Audio Visuals’ production and distribution networks; and an innovation-focused approach that champions new tools and formats for richer storytelling experiences.
Connect Nxt will be led by Megha Desai, who brings over 25 years of experience in IP and content creation from companies including Chernin Asia Media Digital, Bling Entertainment and Fountainhead Mktg.
“We are living in a world where content is in high demand and attention in short supply. As brands, it is important to reach the consumer where they already are – in the world of stories. That’s what we aim to do with Connect Nxt,” said Desai.
Advising Connect Nxt on the creative front is Arvind Menon, former executive creative director at BBH India, whose work includes brands such as Mercedes Benz, HDFC Ergo and CaratLane.
“Today’s audiences are smarter and harder to impress. Our goal with Connect Nxt is to push creative boundaries while ensuring that every story we tell adds value to both the audience and the brand,” Menon commented.
Rose Audio Visuals founder Goldie Behl: “With Connect Nxt, we’re blending entertainment with brand narratives in a way that feels organic and immersive because, in the end, people don’t just buy products, they buy into stories.”
Rose Audio Visuals continues to expand its portfolio with initiatives including RosePod, an audio storytelling studio, and Rose Kanakavalli, its Telugu market debut.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
