MAM
Roma reinforces numero uno status through new campaign
MUMBAI: Anchor Panasonic has unveiled television campaign aimed at cementing Roma switch‘s status as the numero uno modular switch brand.
The company has rolled out three ad films that have been created by Scarecrow Communications. The films have been directed by Naren Multani of Equinox Films.
The campaign appeals to humor and makes the point about Roma‘s “best-selling status” in an effective manner by using “memorable” casting, “comic” timing and “interesting locales”, such as the Wat Arun Pagoda, an underwater oceanarium and the lush green forests around Pattaya, the company said.
Scarecrow Communications founder director Raghu Bhat said, “Roma is the largest selling modular switch by a distance and yet, very few people know this. Hence this campaign. We used foreigners as the guides and made them speak Hindi, in their own distinctive manner, without tutoring them – all of which adds to the enjoyment.”
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
